French

Market Research Agency

in Lyon, Paris, and Shanghai

Enov is a research agency that leading companies across a wide range of sectors in France and all over the world, with a strong focus on marketing and commercial challenges regardless of their target audience (BtoC, BtoB, BtoBtoC). We believe that the “voice of consumers and citizens” can guide and accelerate the decisions of brands and institutions helping to build a more positive world for everyone. We help companies in making the right choices for their customers, their employees, and the complex world in which they operate. To address their challenges, we conduct more than 250 projects each year in more than 20 countries.

By listening to opinions, observing behaviours, analysing situations and identifying trends, our role is ultimately to put people at the centre, delivering reliable data and actionable insights to brands.

We support you in your marketing research projects

At Enov, we help our clients listen to people, whether they are customers, consumers, users, or citizens.

Trends & framing

We help you anticipate consumer trends in your market to refine your strategic decisions and maximize your positioning.

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Brand & communication

We evaluate the effectiveness of your campaigns at every stage to strengthen your brand’s performance over the long run.

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Innovation

We help you design innovations that are focused on your customers, using tools built around agility and collective intelligence.

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Customer experience

We support you in providing a seamless, consistent, and personalized experience at every point of contact with your customers.

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From insight to operational management

Industry expertise

At Enov, our teams are organized by sector to provide operational or strategic advice based on in-depth knowledge of the business challenges facing each sector.

Hybridization

Mastering hybrid approaches means drawing the best from every method while overcoming the limits and biases of each. Thanks to our deep expertise and full command of these methodologies, we are able to deliver solutions that are perfectly aligned with your objectives and target audiences.

We achieve this by combining qualitative and quantitative techniques, cross-referencing what people say with what they do and what is passively measured, comparing individual and collective perspectives, and exploring both rational and emotional dimensions.

Integrated production line

At Enov, we have always chosen to integrate the entire production chain within our company: quantitative collection methods (telephone, online, face-to-face, social sampling) and qualitative collection methods (recruitment, organization, logistics), as well as statistical data processing.

This choice is motivated by our pursuit of excellence in the production of insights. It allows us to control our quality standards throughout the production chain, remain neutral in choosing the most appropriate collection method for the issue and target being studied, and guarantee added value in the use of the data.

L’agence by Enov

To give your research project the impact it deserves, our integrated communication agency will help you define a communication strategy and produce tailored deliverables.

Marketing research agency
with international reach

In September 2024, Enov acquired Metis International. Now based in Paris, Lyon, and Shanghai, and benefiting from a network of privileged partners, we carry out your projects internationally, in all your most strategic markets (USA, China, and Europe) and emerging markets (Middle East, India, Brazil, etc.).

Lyon office

Paris office

Shanghai office

(Metis International)

For over 15 years, Enov grows and innovates

2007

Creation of Enov

Quali/Quanti Research Institute.

2012

Collaborative studies

Launch of the first online community by Enov.

2015

More sector expertise

Launch of automotive and FMCG departments.

2019

Work differently

In a changing world, our ways of working need to evolve as well. Enov digs deeper with collaborative projects and develops its digital expertise

2024

Further, stronger, sharper

Enov has acquired Metis International, an agency based in Paris and Shanghai, expert in brand strategy and market research.

2034

Towards a new business model

serving new narratives compatible with planetary boundaries and the regenerative economy

Executive Team

Lambert Lagrevol

Chief Executive Officer

Pascal Ferrero

Chief Executive Officer

Nan Zhang

Director for Asia

Romain Costes

BU Services Director

Emmanuelle Exilie

BU Retail & Shopper Director

Thierry Morize

Director of Transportation & Public Services Department Director

Ziad Samaha

Luxury Department Director

Marie Constantin

FMCG Department Director

Our awards

Enov X CNP Assurances

Gold Trophy – Adwanted Research Awards 2025 – Catégorie Brand Value & Purpose

“The customer research tool designed with Enov allows us to identify priority actions in terms of educational efforts and clarification of our content and, downstream, to measure the effectiveness of rewritten content in terms of comprehension levels.”

Olivier JAMOT, Director of Marketing and Product Actuarial Science, CNP Assurances

Enov X Gémo

Silver Trophy – Études & innovations 2024 – Catégorie Innovation Produit & Service

 

This initiative has enabled us to support a variety of teams working on the Prêt-à-Vivre Collection project. The clever product ideas devised by and for parents were widely welcomed internally, as they better met their expectations. By taking a customer-focused approach and leveraging their feedback, we can develop innovative products that truly meet their needs and desires. Convinced that listening to them allows us to better satisfy them, this co-created product range reflects our customers’ desires more than ever before.“​

Margot Panais, Marketing Researcher, GEMO

Enov X SNCF Voyageurs

Gold Trophy – Études & innovations 2024 – Catégorie Satisfaction, Parcours & Expérience consommateur, Retail, E-commerce

“Enov helped us set up the Customer Research Lab we needed to carry out quantitative and qualitative analyses at different stages of the customer journey with complete flexibility and expertise: high-quality reports that allowed us to make the most of the results and highlight their value! They listened carefully to all our requests and provided valuable advice to help us identify the right areas to focus on!
Key figures on customer experiences that had never been examined so closely before! Videos and real quotes to illustrate and gain acceptance for the results! Key figures on customer experiences that had never been examined so closely! Concrete videos and verbatim quotes to illustrate and gain acceptance for the results!”

Sophie Drouet,
Head of Customer Voice and National Consumer Associations

Enov X APRR X AREA

Jury’s favorite – CX Awards 2022 – Catégorie Expérience Durable

 

“Our marketing study project faced numerous constraints and uncertainties. Enov was able to offer us tailored and complementary solutions, enabling us to frame our approach and achieve our objectives more easily. The mix of approaches and the involvement of a diverse range of contributors, including our customers, fostered collective creativity and led to the definition of an innovative concept for a multimodal transport hub. Thank you to the Enov teams for their involvement and the constructive dynamic they created throughout the study!

Catherine VAYSSE, Chef de Pôle Marketing, APRR

Enov X Retail VR

Trophée Or – Nuit du commerce connecté 2020 – Catégorie Solution la plus Innovante dans le Retail

 

“I had the pleasure of presenting the Gold Award in the Supplier category to Enov, a unique solution that enables retailers to test and secure their new concepts before deployment by recreating the in-store shopping experience through virtual immersion. As a member of the jury, it was a unique opportunity to discover many innovations and contribute to the growth of the retail sector.”

Cathy Collart Geiger, Chief Executive Officer, PICARD

Enov X CNP

Bronze Trophy – CX Awards 2019 – Catégorie Meilleure Équipe Client Centric

 

“The community co-developed with Enov has brought us two major benefits. On the one hand, it has brought employees closer to customers, enabling them to better understand and listen to them. On the other hand, it has brought together other stakeholders, namely our distributors and partners, to work on improving the customer experience, revisiting customer journeys, and developing new offerings. With this tool, employees really have the customer at heart.”

Olivier Jamot, Strategic Marketing Manager, CNP Assurances

Enov X Sephora

Gold Trophy Études & innovations 2019 – Catégorie Hybridation

Enov proposed an approach that stood out from the rest, combining complementary insights. This approach largely delivered on its promises, allowing us to take ownership of the results at each stage and adjust the next step for a final 360° diagnosis that was both in-depth and operationally useful.

Claire BernardMarket Research Manager, Sephora

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