ENOV, marketing and Innovation Consulting company

Consumer Packaged Goods
Consumer Packaged Goods

Understanding new consumption phenomena for enhanced innovation
Expertise in mass consumption

 

 

The various food industry scandals and unprecedented economic crisis have made consumers wary, making them now seek more responsible brands and products aligned with their personal values. Consumers are the ones who dictate the rules today, they have become real consumer-players! To gain a better understanding of this change, Enov assists you with your marketing study needs, backed by our expertise in mass consumption.

Our team offers you tailor-made, innovative, and possibly iterative, immersive, agile and hybrid approaches, amongst others.

 

YOUR CHALLENGES

  • Testing and approving company innovations: product / concept / range
  • Evaluating the performance and sensory characteristics of your products
  • Co-creating with, and for your consumers by linking them to the development of company products / concepts / ranges
  • Integrating micro-targets to rise to the challenges you face (bolstered niche and/or consumer markets, influencers, etc.)
  • Gaining a better understanding of current and future market trends
  • Gaining a better understanding of the needs and expectations of your consumers in the face of strong trends (naturalness, digitisation)
  • Identifying the various touch points along the user journey and / or customer journey of your consumers

 

OUR SOLUTIONS

Market & Customer Intelligence
  • Online Communities
  • Market knowledge and structure studies
  • Usage & Attitude (U&A)
  • User journey
Innovation
  • Online Communities
  • Design Thinking
  • Pack or Product Testing
  • Concept Testing
  • Trade off, price-testing
Customer eXperience
  • Online Communities
  • Customer satisfaction barometer
  • Omni-channel customer journey study
  • Customer Feedback Management (CFM)
  • Web & Social Media Listening
  • Workshops & focus group
Brand & Communications
  • Online Communities
  • Brand Health Tracking (BHT)
  • Reputation and e-reputation management
  • Copy testing (pre and post launch)

CONTACT US

Contact chez Enov Research

Marie MICHEL

CPG Department Director

Contact chez Enov Research

Virginie Gautereau

Qual expert

     

     

    Our references