ENOV, marketing and Innovation Consulting company

Banking, Finance and Insurance
Banking, Finance and Insurance

Streamlining the banking and insurance industries of the future
Banking-insurance-finance marketing studies

 

 

As is the case with many different industries post the digital revolution, the banking-insurance industry has had no choice but to reinvent its business model entirely. To gain a better understanding of this change, Enov assists you in conducting Banking-Insurance-Finance marketing studies, backed by our industry experts who are specialists in dealing with the challenges you face.

Our team will offer you tailor-made, innovative, and possibly iterative, immersive, agile and hybrid approaches, amongst others.

 

YOUR CHALLENGES

  • Understanding / identifying the impact of the implementation of new regulations (allowing you to offer better support)
  • Gaining loyalty, and (re)creating attachment to the brand
  • Implementing a comprehensive system for managing customer feedback: BtoC and BtoB, Company-facing, Internal
  • Identifying expectations in terms of your services and offers for the various target audiences and understanding their concerns
  • Defining the business model of your offer / identifying the potential of your offer / service
  • Defining the content and design for your future offer
  • Evaluating the uptake and impact of digital tools in customer relations, from advisor / employee and customer points of view
  • Testing the relevance / comprehensiveness / fluidity of digital tools and channels
  • Encouraging account holders to diversify and manage the placement of their funds / investments more closely (become more involved in the selection and management of saving solutions)

 

OUR SOLUTIONS

Market & Customer Intelligence
  • Online Communities
  • Market knowledge and structure studies
  • Usage & Attitude (U&A)
  • Segmentation
Innovation
  • Online Communities
  • Online Communities
  • Concept Testing
  • Offer or Service Optimization
  • Product Testing
  • UX Testing
  • Trade off, price-testing
Customer eXperience
  • Online Communities
  • Customer satisfaction barometer
  • Omni-channel customer journey study
  • Customer Feedback Management (CFM)
  • Mystery Shopping
  • Web & Social Media Listening
  • Workshops & focus group
Brand & Communications
  • Online Communities
  • Brand Health Tracking (BHT)
  • Reputation and e-reputation management
  • Copy testing (pre and post launch)

CONTACT US

Contact chez Enov Research

Cécilia FRY

Services Department Director

Contact chez Enov Research

Florian MAZOYER

Banking, Finance and Insurance Department Manager

     

     

    Our references