ENOV, marketing and Innovation Consulting company

Performance publicitaire
Brand & Communications
Performance publicitaire
Brand & Communications

Give your brand impact
Brand performance & advertising studies

 

 

 

In the modern era of transparency (active or passive), how can you find an authentic way to communicate?

As a brand expert, Enov can offer support with the challenges you face in terms of advertising and brand performance. Our industry experts offer you tailor-made tools by developing with you innovative, agile study designs that may take on iterative, immersive or hybrid forms, amongst others. Our methods combine consumer interviews, to further develop on what is said, and assessment based on the Cognitive Sciences, to evaluate what wasn’t said.  

Ad pre-testing

We can be involved very early in the creative process, at a stage when it is the most pertinent to take action, but when the physical media provided to consumer subjects is still under-developed. Our unique methodology does away with physical stereotypes related to media tested (storyboard, script) and provides you with  clear and precise recommendations to be able to consider a much more effective new pathway.

Ad post-testing

Consumers can discuss the ad effectiveness levers, but they are unable to rationalise everything. For example, they could not explain why they fail to associate the ad campaign with your particular brand. Our approach will allow you to have concrete information at your fingertips to fully understand the performance of your ad and further bolster the performance of future ad campaigns.

YOUR CHALLENGES

  • Evaluating the 360° performance of your campaigns (making memorable, understanding, presentation, call to action power, etc.)
  • Developing new brand territories
  • Evaluating the digital positioning of your brand
  • Tracking the health of your brand
  • Evaluating and managing your reputation / e-reputation

OUR SOLUTIONS

Brand & Communications

  • Copy-testing (pre and post launch)
  • Brand Health Tracking (BHT)
  • Reputation and e-reputation management
Market & Customer Intelligence
  • Online Communities
  • Market knowledge and structure studies
  • Usage & Attitude (U&A)
  • Segmentation
Customer eXperience
  • Online Communities
  • Design Thinking
  • Concept Testing
  • Offer or Service Optimization
  • Pack or Product Testing
  • UX Testing
  • Trade off, price-testing
Innovation
  • Online Communities
  • Customer satisfaction barometer
  • Omni-channel customer journey study
  • Shopper research
  • Customer Feedback Management (CFM)
  • Mystery Shopping
  • Web & Social Media Listening
  • Workshops & focus group

Contact us

Contact chez Enov Research

Ziad Samaha

Head of Brand Performance & Media