As a brand expert, Enov can offer support with the challenges you face in terms of advertising and brand performance. Our
industry experts offer you tailor-made tools by developing with you innovative, agile study designs that may take on iterative, immersive or hybrid forms, amongst others. Our methods combine consumer interviews, to further develop on what is said, and assessment based on the
Cognitive Sciences, to evaluate what wasn’t said.
Ad pre-testingWe can be involved very early in the creative process, at a stage when it is the most pertinent to take action, but when the physical media provided to consumer subjects is still under-developed. Our unique methodology
does away with physical stereotypes related to media tested (storyboard, script) and provides you with
clear and precise recommendations to be able to consider a much more effective new pathway.
Ad post-testingConsumers can discuss the ad effectiveness levers, but they are unable to rationalise everything. For example, they could not explain why they fail to associate the ad campaign with your particular brand. Our approach will allow you to have
concrete information at your fingertips to fully understand the performance of your ad and
further bolster the performance of future ad campaigns.