ENOV, marketing and Innovation Consulting company
In the modern era of transparency (active or passive), how can you find an authentic way to communicate?
As a brand expert, Enov can offer support with the challenges you face in terms of advertising and brand performance. Our industry experts offer you tailor-made tools by developing with you innovative, agile study designs that may take on iterative, immersive or hybrid forms, amongst others. Our methods combine consumer interviews, to further develop on what is said, and assessment based on the Cognitive Sciences, to evaluate what wasn’t said.
We can be involved very early in the creative process, at a stage when it is the most pertinent to take action, but when the physical media provided to consumer subjects is still under-developed. Our unique methodology does away with physical stereotypes related to media tested (storyboard, script) and provides you with clear and precise recommendations to be able to consider a much more effective new pathway.
Consumers can discuss the ad effectiveness levers, but they are unable to rationalise everything. For example, they could not explain why they fail to associate the ad campaign with your particular brand. Our approach will allow you to have concrete information at your fingertips to fully understand the performance of your ad and further bolster the performance of future ad campaigns.
Brand & Communications
Head of Brand Performance & Media
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