ENOV, marketing and Innovation Consulting company


Reinventing the shopping experience
Retail marketing studies



No, brick and mortar shops aren’t dead! But in the light of ever more powerful, innovative e-commerce players, distributors have had to rethink their models. To gain a better understanding of this change, Enov assists you with your Retail marketing studies, backed by our industry experts who are specialists in dealing with the challenges you face.

Our team offers you tailor-made, innovative, and possibly iterative, immersive, agile and hybrid approaches, amongst others.



  • Challenging my approach to market categories
  • Driving shop performance to continuously improve customer satisfaction
  • Gaining a better understanding of the customer journey to optimise and breathe new life into the customer experience
  • Testing new store concepts with a view to refining them before deployment across all shops
  • Optimising your network’s growth and sales & marketing strategies
  • Evaluating the ROI of your advertising campaigns



Market & Customer Intelligence
  • Online Communities
  • Geomarketing studies
  • Market knowledge and structure studies
  • Usage & Attitude (U&A)
  • Segmentation
  • Online Communities
  • Design Thinking
  • Concept Testing
  • Offer or Service Optimization
  • Trade off, price-testing
Customer eXperience
  • Online Communities
  • Customer satisfaction barometer
  • Omni-channel customer journey study
  • Customer Feedback Management (CFM)
  • Shopper research
  • Mystery Shopping
  • Web & Social Media Listening
  • Workshops & focus group
Brand & Communications
  • Online Communities
  • Brand Health Tracking (BHT)
  • Reputation and e-reputation management
  • Copy testing (pre and post launch) 


Contact chez Enov Research

Emmanuelle EXILIE

Retail & Shopper Department Director

Contact chez Enov Research

Hélène Dor

Account Manager