Anticipate and interpret trends and markets

Keep your brands, products, and services relevant in an ever-changing world.

As an expert in society, markets, and individuals, Enov supports you in your strategic decision-making.

I analyze my market and the society

Deepen your knowledge of your markets and targets

To identify your areas of growth:

Anticipate the future by observing weak signals to decipher societal and cultural changes.
Identify opportunities and unmet needs.
Deepen your knowledge of your markets and targets to better position yourself.

Our support in analyzing your company and your market

Thanks to our in-depth socio-cultural expertise and a range of specialized skills (foresight, trends, design fiction, etc.), we offer you a sharp insight into the challenges of societal transformation, helping you to better understand cultural shifts by studying individuals in their environment.

Exploratory study

(market, knowledge)

Immerse yourself in the reality of your market or your targets and identify emerging trends and weak signals.

Scoping study

Lay a solid foundation for your project by defining your targets, analyzing the competitive landscape, and identifying opportunities.

Observatory

Track changes in your market and target audiences over time through continuous analysis of behaviors, habits, and trends in order to anticipate transformations and inform your strategic decisions.

Enov “Novascopes”—our multi-subscription observatories: Secondhand Goods, Bathrooms, Kitchens, Walk-in Closets, Telecommunications, and IT Networks in B2B

Communities

Strengthen your relationship with your target audience to gain continuous insights into their aspirations, needs, habits, and more.

U&A (Usage & Attitudes)

Assess the behaviors and habits of your consumers to better understand their selection criteria.

Segmentation study, typology

Segment your targets in detail to offer them a tailored and customized experience.

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Our expertise in market and society analysis

Societal expertise

In 2024, Enov acquired Metis International, an agency renowned for its high-value-added research (combining foresight, socio-cultural insight, exploratory approaches, etc.) and its strategic support for brands.

Sector expertise

Thanks to our sector-based organization, we have in-depth knowledge of your market and its cultural and organizational specificities, enabling us to offer you support tailored to your challenges.

International presence

With an international presence, offices in Paris, Lyon, and Shanghai, inter- and multicultural teams, and a premium international network of partners, Enov and Metis support brands in their international projects, offering operational peace of mind and a unique level of proximity in the most strategic markets (USA, China, Europe) and emerging markets (Middle East, India, Brazil, etc.).

An agile and robust working method

At Enov, our human-scale structure is a real asset. It allows us to be responsive, flexible, and fully committed to working alongside you. This proximity promotes a detailed understanding of your challenges, rapid adaptation to your objectives, and smooth collaboration on a daily basis.

This operational agility is based on robust research methods designed to explore your market with precision. Our rigorous processes, tailored to each sector, guarantee the quality of the data collected and the reliability of the analyses.

We combine flexibility and high standards to provide you with concrete insights that can be directly applied to your decision-making.

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FAQ

Enov offers comprehensive support to help you understand the dynamics and trends of your market by focusing on the individuals who make it up. Thanks to our recognized socio-cultural expertise and a wide range of research tools (exploratory, scoping, communities, U&A “Usages & Attitudes,” segmentation/typology, etc.), we give you all the keys you need to gain an in-depth understanding of and anticipate society and its citizens.

This support is primarily aimed at large organizations that want to strengthen their market positioning, better understand their target audiences, or accelerate their development.

We mainly work with research departments, marketing departments, customer experience departments, and senior management.
Thanks to our sector-based organization, we can address the specific characteristics of your sector: automotive, banking & insurance, consumer goods, beauty & wellness, luxury goods, retail, telecoms & IT, transport & mobility, and energy.

Enov support is based on a tailor-made approach, designed to transform your questions into levers for action.

Specifically, our teams:

Analyze your context and challenges to define the right angles of study and appropriate methodologies (qualitative, quantitative, or hybrid).
Collect and decipher insights
Translate findings into operational recommendations that can be directly used by your marketing, innovation, or executive teams.
Support you throughout the process, from strategic thinking to reporting and implementation of action plans.

This support aims to develop a detailed understanding of your markets and audiences, helping you make informed decisions and strengthen your performance in the long term.

Our studies are designed to break new ground and help you achieve your goals. That’s why we incorporate activation workshops, dashboards, and customized deliverables tailored to your objectives through our integrated agency, facilitating the dissemination and adoption of insights across all of your company’s strategies.

The budget and completion deadlines depend on several factors: scope of the study, type of target(s), data collection method(s)... Our approach will always be tailored to best meet your objectives and constraints.

Le budget et les délais de réalisation dépendent de plusieurs facteurs : périmètre de l’étude, type de cible(s), mode(s) de recueil… Notre approche sera toujours ad-hoc pour répondre au mieux à vos objectifs et à vos contraintes.

Our other solutions

Customer experience
Innovation
Marque & Communication