Immerse your consumers in a realistic and highly agile experience!
While consumer routines have been disrupted by the crisis, it is more important than ever to rely on behavioural data to understand the first moment of truth at the shelf. However, current shopper testing methodologies at the shelf and product level can reveal certain limitations…
Our retail & shopper experts and our tech partner retail VR offer an innovative, highly agile headset-free 3D reconstruction solution for virtual at-home shopper testing, accessible via a simple link.
In 3D
Or captured in real life
Technological advances are making cutting-edge technologies such as virtual reality more accessible. Virtualising a store and its merchandising concepts has never been easier. Use cases are multiplying across the entire value chain for brands and retailers. From marketing to sales, from headquarters to the field, constraints are disappearing!
Reward
Gold award – Nuit du commerce connecté 2020 – Most innovative retail solution category
“I had the pleasure of presenting the gold award in the supplier category to Enovan innovative solution that enables retailers to test and secure their new concept before rollout by recreating an in-store shopping journey through virtual immersion. As a member of the jury, it was a unique opportunity to discover numerous innovations and contribute to raising the profile of the retail sector.”
Cathy Collart Geiger, Chief Executive Officer, PICARD
Many benefits for shopper innovation tailored to your needs
Talk to an expert
Applying the “360° virtual tour” principle to marketing tests is a great idea, and it quickly convinced my internal stakeholders. They immediately saw the value. Thanks to this solution, we were able to test nearly ten layout and furniture scenarios in a very simple and agile way, without having to invest huge amounts of effort or develop large numbers of display mock-ups, which would have been very costly. The capture process is simple and easy, and the rendering is highly realistic.
The results helped us learn a great deal about shoppers in this channel, choose between our different options and move forward very quickly. Today, we are continuing our collaboration with the enov teams, who are real experts in shopper topics, and the tool opens up an extremely wide range of possibilities for our future tests.
Senior Market Research Manager, BIC