Shopper research: win the battle for choice!

Enov shopper toolbox: shopper research by enov

Ecological transition, inflation, digitalisation of purchasing journeys… faced with deep societal changes, brands need to reinvent themselves. But how? What are shoppers’ new expectations? What levers can help win the battle for choice in an environment saturated with messages and stimuli?

Beyond innovation and communication, merchandising is crucial and has a strong impact on brand preference. Store location, category strategy (assortment, segmentation) and in-store activation elements (pos, display materials, etc.) all influence the shopper’s decision-making process. This is why enov supports you in your shopper and merchandising research.

Etudes Shopper : la Enov Shopper Toolbox miniature

Shopper research: develop your brand’s performance

With our enov shopper toolbox, win the battle for in-store choice!
Whether your challenges are tactical or strategic, we support you in improving your brand’s performance through our shopper research solutions.

Discover the Enov shopper toolbox

20 years of shopper research experience

Shelf diagnostics and category redesigns in grocery, DIY and specialist retail, with a multidisciplinary team by your side and research approaches combining observation, qualitative and quantitative methods.

Examples of grocery category references for shopper research: ice cream sticks, self-service butcher’s meat, camembert, still water, energy drinks, fixings, savoury biscuits, oil, beauty and personal care, feminine hygiene, incontinence, cooked ham, orange juice.

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Our convictions

Choose a holistic view that takes every facet of the shopper into account: taking a step back to consider the full process that leads to the purchase of your product.
Reconnect with the moment of truth at the shelf: an absolute must. We systematically include an in-store approach to provide an immediate shelf diagnosis and capture the shopper experience as it is lived in a real-life situation.
Enrich the merchandising diagnosis with an expert perspective and a cognitive sciences lens: to go beyond shopper declarations, enov combines shopper feedback and merchandising expertise to deliver reliable, actionable recommendations.
Secure your merchandising launches with virtual solutions to gain agility and ROI: virtual shopper experience is a headset-free virtual reality solution that helps make your decision-making more reliable, in an agile and iterative way.