What does the future hold for cars?
How will we get around tomorrow? Will the future be individual, shared, multimodal, electric, active, autonomous mobility…?
One thing is certain: habits have changed, and consumer expectations are high. Vehicles that are greener. More connected. More intuitive. Offering more services and more personalization. But above all, without compromising the pleasure of driving…
That is not always an easy set of criteria for car manufacturers to meet.
Beyond these expectations, the automotive sector itself is facing major disruption. Recent scandals have shaken industry giants, from dieselgate to carlos ghosn. Rising fuel prices have convinced some consumers to switch to other modes of transport. Regulatory changes have increased pressure on manufacturers.
This context has undoubtedly destabilized the automotive industry to some extent. But it also invites manufacturers to reinvent themselves: by evolving their products, of course, but also their role, their business model, their services, and their purchasing journeys.
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