Advertising pre-test research
Hybscan, a hybrid solution to improve advertising performance
Advertising investments are too significant to rely on intuition alone. Before launching a campaign, brands need reliable consumer insights to assess the potential effectiveness of their creative ideas.
Your media investments deserve to have the advertising performance of your creative secured well in advance. However, at this stage, the ad is still just a draft that is difficult to evaluate using conventional methodologies… Enov offers HybScan, a new-generation pre-test advertising research tool. A unique methodology that overcomes biases linked to the material being tested (script, storyboard) thanks to qualitative/quantitative hybridization, cognitive science, and emotion analysis via AI.
Advertising pre-testing that doesn’t kill the creative process
It is most relevant to act very early in the creative process, when it is still possible to change direction and consider a new, more effective approach. But how can you evaluate a work that is still in its draft stage? Can a drawing, without music or sound effects, deliver the same power as a finished advertisement?
At the script and storyboard stage, an ad is not yet in full command of its powers… A misinterpreted pre-test can kill a good creative idea, simply because it has not yet had a chance to be executed.
Fast and accurate diagnosis without bias
HybScan, the advertising pre-test by Enov, allows you to take the necessary step back by using consumers for what they say, while going beyond mere statements. To do this, Enov combines consumer interviews (qualitative or quantitative) with an assessment based on cognitive science and an analysis of emotions using AI.
Grâce à cette méthode unique, nous sommes en mesure de vous livrer une analyse fiable, complète ainsi que des recommandations exhaustives pour vous permettre :
Thanks to this unique method, we are able to provide you with a reliable, comprehensive analysis and exhaustive recommendations to enable you to:
- Be sure you are heading in the right direction
- Determine all the optimizations needed to boost the effectiveness of your advertising
