Free up human intelligence through artificial intelligence
By integrating ai into our research frameworks, we challenge data collection, accelerate analysis, enrich market understanding and extend the strategic value of your data, enabling faster, more informed and more secure decisions.
Enov supports you in integrating AI into your research projects
Talk to an expertExamples of how AI can enrich research frameworks
Explore the profiles within a typology or segmentation in depth
Using a customised conversational chatbot, engage with embodied personas built from the study data.
Benefits of this solution:
✓ Direct, unrestricted access to these personae, allowing you to explore their opinions, attitudes, motivations and barriers whenever you need
✓ The ability to continue exploring beyond fieldwork, by asking additional questions independently
✓ An innovative way to extend the value of the study and stay connected to your target audiences
A GDPR-compliant and 100% secure framework
Turn insights into visual representations in real time
We use AI-generated images during our workshops to bring participants’ imagination to life and help them refine their ideas.
When should AI-generated images be used during a workshop?
✓ Co-create the visual expression of a creative idea with the participant
✓ Bring personae to life visually
✓ Personify a theoretical marketing target
✓ Bring a concept or product to life
✓ Create participant engagement
A GDPR-compliant and 100% secure framework
Make effective use of your verbatims
Connect an AI-powered framework to all collected verbatims, so you can quickly and independently make full use of respondents’ feedback.
Benefits of this solution:
✓ Easily extract the right verbatim at the right time
✓ Deepen understanding of a specific point
✓ Produce a summary of respondents’ ideas on a specific topic
✓ A tool available even after the study has ended
✓ Easy-to-share tool for internal use
A GDPR-compliant and 100% secure framework
Apply automatic, contextualised probes to your open-ended questions
Enov’s AI analyses the participant’s response and, like a qualitative researcher, probes further to obtain more detail and precision.
Benefits of this solution:
✓ Richer responses to open-ended questions
✓ Stronger respondent engagement
A GDPR-compliant and 100% secure framework
Responsible, controlled and secure AI
At Enov, artificial intelligence is a tool designed to enhance the quality of research, never a substitute for human expertise. Its use is governed by a strict framework designed to ensure the security of your data and the reliability of analyses.