Unlock the full potential of your segmentation through 3 complementary modes
Analytical mode: make insights easier to share and embed internally
“Before, the report marked the end of the study. Now, it’s just the beginning.”
Segmentation studies generate rich and complex insights, but they often remain trapped in static deliverables. As a result, insights struggle to circulate within the organization and rarely translate into action.
Ask S.A.M transforms your study into an interactive, engaging, and educational experience.
Through a conversational interface, teams can interact directly with personas, build stronger empathy with each profile, and retain insights more effectively.
Your segmentation finally becomes a living asset across the organization.
Neutral mode: co-create with or without stimuli
Traditional deliverables often make it difficult to turn insights into concrete business decisions.
With Ask S.A.M, you can enrich concepts and campaigns by exposing personas to stimuli (attachments and creative assets) and capturing their reactions.
Creative mode: unlock ideation
Unleash the creative power of your personas through stimulus uploads and web connectivity.
A powerful playground for team meetings, activation workshops, and pipeline generation.
Ask S.A.M : making segmentation dynamic
Because segmentation should not stop once the results are delivered, we connect it to your future business challenges.
Ask S.A.M enables you to continuously update and enrich your personas with new data sources, ensuring they remain relevant and strategically valuable over time.
This allows you to maximize the ROI of your study.
- Broader adoption thanks to the conversational interface: encourages engagement with segmentation across teams and functions
- New use cases enabled through stimuli integration and interface customization: allows segmentation to support new strategic challenges
- Integration of new data sources through updates and enrichment capabilities (additional studies, CRM data, open data, news feeds): extends the lifespan of the segmentation while unlocking stronger analytical and forecasting capabilities
An AI platform that breaks down geographical, time, and organizational barriers
Available 24/7, in every language, across all devices, Ask S.A.M seamlessly operates across your entire organization.
We designed it as a flexible foundation rather than a product limited to a single use case. It enables you to:
Apply the same framework across similar studie
- [CX] Build ambassador / detractor typologies
- [Marketing] Interact with light / medium / heavy users, loyal customers, or churners
- [Innovation] Explore innovation territories
- …
Explore entirely new use cases
- [HR] Sales force coaching assistant
- [Foresight] Project a segmentation into 2036
- [PR] Create assistants tailored to brand stress or crisis situations
- …
Reliable, governed, and secure AI
