What type of support does enov provide for your innovation projects?

We support you at every stage of your innovation process: from exploring opportunities to validating your concepts, through to optimization before launch. Our approaches combine qualitative, quantitative and digital methods to secure your decisions.

Who is this support intended for?

We support marketing, innovation, product and strategy departments across all sectors, whenever the goal is to design, test or launch new offers.

When should research be integrated into an innovation project?

At every key stage. Upstream, to identify opportunities; during design, to co-create and test; and before launch, to optimize. Intervening only at the end of the project limits the possibilities for adjustment.

How do you ensure that the results are actionable?

We go beyond analysis by formulating concrete and prioritized recommendations. Our deliverables are designed to be easily adopted and used by your teams.

What are the timelines and costs of a study?

They vary depending on the complexity of the project and the methodologies used. We always adapt our approaches to balance speed, reliability and budget constraints.

Marketing research for your innovation challenges

Innovate faster and better
by integrating the voice of the consumer from the outset

Accelerate your time-to-market

In constantly evolving markets, speed has become a key success factor. Innovation cycles are accelerating, and companies need to be able to test, adjust and decide quickly.

Validate the relevance of your innovation from the start and throughout the project
Speed up decision-making and reduce back-and-forth through regular validation with your consumers
Quickly align teams around clear, shared and validated positioning

Secure your launches

Too often, innovation testing takes place at the end of the process, as a final verdict. When results are negative, the consequences are significant: wasted time, budget and energy.

Launch offers that are truly aligned with market expectations
Identify and correct friction points before market launch
Prioritize your investments on the innovations with the highest potential

Solutions for every stage of your innovation projects

We support you at every key moment to turn your intuitions into reliable decisions and your ideas into high-performing innovations.
Calling on a market research institute like enov for your innovation projects enables you to go far beyond the simple collection of feedback, which is often insufficient for making strategic decisions.

Explore and identify opportunities

We identify emerging expectations, changing behaviors and weak signals to fuel your thinking upstream.

Exploratory approaches and communities
to reveal new territories for innovation, identify unmet uses, specific expectations, and more.

Imagine and co-build your concepts

Turn insights into concrete, relevant and actionable ideas

Co-creation approaches
with your targets and your teams

Test, optimize and secure your innovations

Make your decisions more reliable before launch and maximize the chances of success for your offers.

Concept tests
Offer and service tests
Product and pack tests
UX tests
Trade-off
Pricing tests

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Our signature solutions

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Méthode CUBE

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A fully integrated production chain

We manage the entire production chain, from recruitment to data collection, including the different modes of interviewing consumers: online, telephone, face-to-face and social sampling.

This integration enables us to guarantee:

Great agility in implementing research approaches
Targeted and controlled recruitment
Effective hybridization of methodologies
Better control of timelines and costs

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Vue d'ensemble des projets réalisés par l'Agence by Enov

Easier activation of insights

Thanks to "l’Agence by Enov"

Our integrated agency transforms your insights into engaging materials to make them easier to adopt internally and accelerate the move to action.
Motion design, podcasts, infographics… our deliverables are designed to be intuitive, shared and activated.

An agile and robust working method

At enov, our human-scale structure is a real asset. It enables us to be responsive, flexible and fully committed at your side. This close working relationship fosters a detailed understanding of your challenges, rapid adaptation to your needs and smooth collaboration at every stage of your innovation projects.

This operational agility is based on proven methods designed to steer your innovation approaches in all their complexity. From needs exploration to offer optimization, our processes ensure the relevance of the research approaches, the reliability of the results and their concrete activation.

We combine flexibility and rigor to help you design innovations that are useful, distinctive and high-performing.

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Innovate faster, with greater certainty

By involving your consumers from the earliest stages of your projects