We believe that the “voice of consumers and citizens” can guide and accelerate the decisions of brands and institutions helping to build a more positive world for everyone. We help companies in making the right choices for their customers, their employees, and the complex world in which they operate. To address their challenges, we conduct more than 250 projects each year in more than 20 countries.
By listening to opinions, observing behaviours, analysing situations and identifying trends, our role is ultimately to put people at the centre, delivering reliable data and actionable insights to brands.
We support you across your different marketing challenges
Market & Customer Intelligence
Anticipate and decode societal and market trends to guide your strategic decisions.
Innovation
Harness collective intelligence to drive innovation and launch solutions that are aligned with real uses, needs and expectations.
Customer experience
Manage your CX across the entire journey and deliver a seamless, consistent and personalised experience at every touchpoint.
Brand & Communication
Build and manage the performance of your brand and communications.
From insight to operational management
Industry expertise
At Enov, our teams are organized by sector to provide operational or strategic advice based on in-depth knowledge of the business challenges facing each sector.
Hybridization
Mastering hybrid approaches means drawing the best from every method while overcoming the limits and biases of each.
Mastering hybrid approaches means drawing the best from every method while overcoming the limits and biases of each. Thanks to our deep expertise and full command of these methodologies, we are able to deliver solutions that are perfectly aligned with your objectives and target audiences.
We achieve this by combining qualitative and quantitative techniques, cross-referencing what people say with what they do and what is passively measured, comparing individual and collective perspectives, and exploring both rational and emotional dimensions.
Integrated production line
At Enov, we have always chosen to integrate the entire production chain within our company: quantitative collection methods (telephone, online, face-to-face, social sampling) and qualitative collection methods (recruitment, organization, logistics), as well as statistical data processing.
This choice is motivated by our pursuit of excellence in the production of insights. It allows us to control our quality standards throughout the production chain, remain neutral in choosing the most appropriate collection method for the issue and target being studied, and guarantee added value in the use of the data.
L'Agence by Enov
To give your research project the impact it deserves, our integrated communication agency will help you define a communication strategy and produce tailored deliverables.
Marketing research agency with international reach
In September 2024, Enov acquired Metis International. Now based in Paris, Lyon, and Shanghai, and benefiting from a network of privileged partners, we carry out your projects internationally, in all your most strategic markets (USA, China, and Europe) and emerging markets (Middle East, India, Brazil, etc.).
Lyon office
Paris office
Shanghai office
For over 15 years, Enov has been growing and innovating
The birth of enov
Qualitative and quantitative research agency
Collaborative research
Launch of the first online community by Enov
Development of sector expertise
Launch of the automotive and fmcg expertises
Working differently
In a changing world, our research methodologies and ways of working are increasingly hybrid and collaborative
Going further, stronger, and always with deeper expertise
Enov acquires metis international, an agency based in paris and shanghai, specialised in international research and brand strategy
Towards a new business model
Serving new narratives aligned with planetary boundaries and the regenerative economy
Executive
Team
Marie Constantin
Nan Zhang
Pascal Ferrero
Lambert Lagrevol
Thierry Morize
Emmanuelle Exilie
Romain Costes
Ziad Samaha
Our awards
Enov X CNP Assurances
“The customer research framework designed with Enov enables us to identify priority actions in terms of educational efforts and content clarification, and, downstream, to measure the effectiveness of the rewritten content in terms of comprehension levels.”
Olivier JAMOT, marketing and product actuarial director, CNP Assurances
Enov X Gémo
“This framework helped provide input to a wide range of teams as part of the ready-to-live collection project. The smart product ideas imagined by and for parents proved highly convincing internally, helping us better meet their expectations. By taking a customer-centric approach and leveraging their feedback, we are able to develop innovative products that truly respond to their needs and desires. Convinced that listening to our customers is the best way to better satisfy them, this co-created product range reflects their aspirations more than ever.”
Enov X SNCF Voyageurs
“Enov helped us set up the customer research lab we needed to carry out quantitative and qualitative analyses across different stages of the customer journey, with full flexibility and expertise. The outputs were high quality, enabling us to analyse the results in depth and bring them to life. The team showed great attentiveness to all our requests and provided valuable guidance in identifying the right research angles. We gained key figures on customer experiences that had never been examined in such detail before, along with concrete videos and verbatims to illustrate the findings and secure buy-in.”
Sophie Drouet,
Head of voice of the customer and national consumer associations
Enov X APRR X AREA
“Our marketing research project involved many constraints and uncertainties. Enov was able to propose tailored and complementary research approaches that helped us frame our thinking and achieve our objectives more easily. The mix of approaches and the inclusion of a diverse range of contributors, including our customers, encouraged collective creativity and led to the definition of an innovative multimodal mobility hub concept. Thank you to the Enov teams for their commitment and for the constructive momentum created throughout the study.”
Catherine VAYSSE, Marketing manager, APRR
Enov X Retail VR
“I had the pleasure of presenting the gold award in the supplier category to enov, an original solution that enables retailers to test and de-risk their new concept before rollout by recreating an in-store purchasing journey through virtual immersion. As a jury member, it was a unique opportunity to discover a wide range of innovations and contribute to the visibility of the retail sector.”
Cathy Collart Geiger,Chief executive officer, PICARD
Enov X CNP
“The community co-developed with enov brought us two major benefits. First, it successfully brought employees closer to customers, helping them better understand and listen to them. Second, it enabled us to bring together other stakeholders, namely our distributors and partners, to work on improving the customer experience, revisiting journeys and evolving our offers. With this tool, employees truly have the customer under their skin.”
Olivier Jamot, Head of strategic marketing, CNP Assurances
Enov X Sephora
“Enov proposed an approach that clearly stood out from the others, combining complementary insight collection methods. This approach fully lived up to its promise, enabling us at each stage to take ownership of the results and adjust the next step, leading to a final 360° diagnosis that was both highly in-depth and operationally useful.”
Claire Bernard, Market Research Manager, Sephora
